Comstock's magazine 0319 - March 2019 - Page 101

SPECIAL PROMOTIONAL SECTION A final element that every expert men- tioned was the value of metrics. “Web traf- fic, email open rates, phone inquiries and other responses are all success indicators that can lead to a conversion,” Wallrich says. “A strategic agency partner is an important resource here to building those metrics into every tactic, as well as advis- ing on what’s realistic to expect, given the scale of your goal and marketing invest- ment.” The relationship you create with the marketing firm you choose is an asset, and Bouchard reminds us that if things go wrong, finger-pointing is unproductive. “We build metrics into everything we do, so we know where you’re starting and see what happens, modifying as we go and working together.” And that itself might just be the ultimate value in finding a marketing firm to partner with in your business. Creating a strategic plan to reach your goals; understanding the cost to reach new customers and get repeat clients; working closely with someone who knows marketing inside and out; and regularly looking at your results are solid habits to cultivate to make data- driven, informed marketing decisions. n Kelly Azevedo is the founder of She’s Got Sys- tems. She works regularly with startups, online businesses and a variety of other entrepre- neurs. She’s managed programs varying from private client coaching and small groups to larger programs serving hundreds of clients si- multaneously. Her work has appeared in print or online in the New York Times, Forbes, Inc., US News, Mashable and The Huffington Post. On Twitter @krazevedo. Congratulations! SACRAMENTO CREW'S 2019 WOMEN OF INFLUENCE AWARD WINNERS Elaine Hartin of Newmark Knight Frank - Broker, Beth Mullen of CohnReznick - Finance, Dina Kimble of Royal Electric Company - Contractor, Nancy Park of Best Best & Krieger - Law, Alison Geddes of Trainor Fairbrook and Sacramento CREW 2019 President, Amy F. Lerseth - Buzz Oates Real Estate, Carol Little of Corporate Design Group, Inc. - Architecture and Design, Chetta Sinclair of Cushman & Wakefield - Property Management March 2019 | 103