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Search Engine Optimisation (SEO)
What is SEO?
Crawling and Indexing
Search engines use links to connect and find unique documents on the Internet. Search Engines have automated robots called 'Crawlers' or 'Spiders' to go through and filter the web. Links allow Crawlers to reach all of these documents on the Internet. Search engines provide answers to any question, providing anyone with relevant documents to any search term. They provide searchers with relevant documents by determining their search query (keyword) and the site's authority.
Why is SEO important?
Seo is extremely important for both users and search engines. SEO helps search engines understand what each page is about and how this can help users. It is an important factor in digital marketing as it helps gets your content seen and targeted to the right audience who are already searching for what you provide.
Building up a popular site gives your website authority and provides you with opportunity to be front and center whenever someone searches for terms relevant to your industry or cause.
Starting off
Ensure that your website is optimised using these simple steps:
1. Provide Alt Text for all images
2. Ensure your keyword is in the Title, Body Text, Alt Text of Images, URL, and Meta Description.
3. Add in both Internal Links and External Links. External Links will work better when reffering to Popular Authority sites.
4. Keep creating unique content. Search engines will rank duplicate content lower.
5. Submit your Sitemap to search engines.
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