Inbound marketing is only effective when there is unique and engaging content being created on a regular basis. This doesn't need to take up all of your time or budget. In fact, it could save you lots of time down the road. Below we will go through some of the key methods to your inbound marketing strategy.
Content ideas for inbound
Photography and Video
Investing in high quality imagery and video content will drastically improve your reach online. Connect with your target audience with a tailored message, inspiring imagery and a clear call to action for supporters to share, comment or donate.
Blog
A blog is a key component to effective inbound marketing. Having a blog will enable charities to engage with their supporters on a regular basis, keep them up-to-date with news and insights as well as dramatically improve your social reach and SEO. (We will go into SEO further in the next section). An engaging blog should be relevant to your cause or industry, informative and unique. It takes time to build
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a great blog and you will find that you change your tone of voice and content depending on what is responding. It is important to listen to your analytics and amend where possible. It is also important you plan your blog with your target audience in mind. Create content that you know will resonate with that specific audience and in time you will build a loyal subscribers list which you can then use to remarket.
Information is everywhere, all the time, so take the time to write something worth reading. Some questions you could ask yourself before you write a blog post: What would your target audience usually read? What are they interested in? How can you help them? Where can they read your blog?