Twitter Secrets
- Create a Hashtag specific to your brand or cause.
- Remember the 80/20 rule! 80% of social posts should be non-promotional and help your community by providing advice or insight, 20% should be promotional material.
- Don’t forget to @mention others to increase engagement with your community and other brands or charities (@ZaffoUK).
- Use sites like Bit.Ly or Owl.ly to shorten & track URL links and keep to the 140-character limit.
- General optimal times to Tweet are between 12pm and 3pm when people are usually on their lunch breaks.
- Use Twitter Lists to track competitors, influencers and promoters so you can regularly engage and comment.
- Questions at the end of a Tweet has a 15% higher engagement rate.
- Listen and track specific Hashtags (#CharityRaffle) or Keywords to see what conversations are happening on Twitter and engage accordingly.
There are 15.8 Million Twitter users in the UK alone
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