Comprehensive Digital Marketing Guide 1 | Page 10

Email Marketing

Using email to promote your campaign is an extremely effective method of marketing to your already engaged supperters. Email marketing can be a powerful marketing method, if done strategically. Use these steps to help guide you with your email campaign:

1. Decide on a goal: What is your desired conversion rate for this campaign? What are your goals for this email? What metric is most important to you? (Open rate, Click rate, Conversion rate)

2. Who will you target: Will you send this email to your engaged supporters or lapsed supporters?

3. Call to action: Is your CTA simple, clear and redirects readers to the correct landing page?

4. Email copy: Ensure your copy is tailored to your target audience and is engaging.

5. Images or Video: Adding in images or video will help make you email stand out.

How can you use Email to promote your campaign?

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