Game On !
There ’ s big money in celebrity endorsements of brand-name products . So what ’ s an anti-endorsement worth ?
Priceless , if you ’ re the parent ( or grandparent ) of an aspiring young athlete who prefers junk food over fresh veggies and green smoothies .
Imagine this dialogue taking place in grocery store aisles across America :
Kid : “ Can we get the Frosted Flakes ?”
Mom : “ If you want to grow up to be a star athlete , Tom Brady says you shouldn ’ t eat Frosted Flakes or drink Coca-Cola .”
Disclaimer : I ’ m not endorsing the National Football League here . And I believe people like Tom Brady are highly skilled , more-than-well-compensated athletes , not “ heroes .” I also live in New England , where the media hangs on Brady ’ s every word . I seldom pay much attention because , I ’ ve never been too interested in what the players have to say ( no offense ). Until last week .
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