Communications | Page 3

Goal: Enhance Economic Opportunities STRATEGIC STATEMENT: Foster balanced growth and a diverse economy to provide living wage jobs, housing, and economic opportunities. Strategy: Improve the economic climate and economic readiness of Lake County. Action A: Develop and implement a business visitation program to identify and address emerging business retention opportunities and threats. Action B: Utilize business intelligence and market research to enhance and align workforce development strategies with projected local industry job growth. Action C: Foster collaboration to create a highly effective network that provides companies with timely assistance. Action D: Cultivate a more direct engagement of the Governor and Department of Commerce and Economic Opportunities in Lake County’s economic development strategies. Action E: Align economic opportunities with county and municipal infrastructure investment strategies. Strategy: Promote and encourage redevelopment opportunities throughout the county to maximize use of existing infrastructure. Action A: Work with target communities to encourage new and innovative development methods and offer assistance with data and information on retention and redevelopment opportunities. Action B: Identify barriers to retention and redevelopment and assess the resources available for stimulating redevelopment. Strategy: Increase collaboration and cooperation with other units of local government to cultivate integrated economic development. Action A: Engage communities, civic organizations, and businesses to discuss local and regional economic development strategies. Action B: Lead a countywide initiative to continuously evaluate and pursue a competitive incentives framework. Action C: Encourage development that incorporates a balance between housing and non-residential development through greater collaboration with governmental entities. Strategy: Increase marketing and awareness of desirable locations in Lake County to facilitate the expansion of existing companies and to attract out of region companies looking to locate in Lake County. Action A: Work through Lake County Partners on Comprehensive Economic Development Strategy (CEDS) process to align community economic development goals with available sites, infrastructure needs, and long-term viability. Action B: Engage community participation in increasing the number of developable sites by aligning each community’s economic development vision with their inventory of available sites/buildings. Action C: Continue working with the IL Rte 173 Corridor communities on infrastructure planning to make the I-94/Rte 173 area “shovel ready.” Action D: Continue working with the communities in the Central Range area on economic development opportunities. Strategy: Market Lake County as a business location to targeted industries that have a significant investment in Lake County. Action A: Implement the CEDS in collaboration with Lake County Partners in order to maximize the effectiveness of existing and potential resources in retaining jobs, growing existing businesses, and attracting investment and development. Action B: Identify specific companies in target industries to actively recruit for expansion and/or relocation. Action C: Support Lake County Partners’ efforts to create target industry recruitment and retention marketing materials. Action D: Deliver on the value proposition for Lake County in five areas: • Talent – Can Lake County supply the long-term workforce needed to serve existing businesses, new companies locating in the region and new, high growth enterprises? • Market Access – Can Lake County maintain and expand the infrastructure and transportation services necessary for companies to move their goods and ideas around the world? • Value – Can Lake County maintain a competitive cost structure while increasing quality of life and the physical infrastructure necessary to provide companies with the best return on investment? • Innovation – Can Lake County dramatically accelerate job growth by leveraging its institutional and private sector research and development capacity? • Outreach and Business Development – Is the Lake County story being told to business leaders at home and around the world?