College Underground Magazine Issue 2 | Page 4

Page 4
GLOBAL MEDIA GURU NIKKI RICH ( Con ’ t )
There have been one guest that I was really nervous with Angela Jollievette she is a Grammy Manager and a DJ ! I ’ m so inspired by her !! If you could change one thing about the music industry , what would it be ? I would add more Education on The Industry and things to look out for good and bad .
What do you think about the rise of internet radio ? Do you think traditional radio will soon be an afterthought ?
I love the rise of Internet radio ! Some people have misperceptions as if its not reaching that area in fact is reaching globally . Internet radio is growing so fast Im not sure if traditional can keep up with it ! I feel we need both Traditional and Internet !
As a social media consultant , what do you think is the next big thing in social media ? The Next big thing far as social media would be to have live show in your car with out anyone else just cameras and social media at the same time .
The Nikki Rich Show is wildly popular . Which social media platform has made the biggest positive impact on your promotions ? All platforms : Twitter , FB , Instagram , Reverbnation and LinkedIn because they all are connected and balance out .
You truly give back to the community . What event is in the works ?
I have worked with An amazing Non Profit Tower of Strength Youth and Family Services in Charlotte NC giving back to Kids for Back to School ! Donating Komen Foundation Cancer Awareness and just helping people throughout .
What was the highlight of covering the MTV Woodie Awards in SXSW in Austin this year ?
Wow ! The highlight is that MTV MTVu is the best ! Just having the Opportunity to cover the 2013 MTVu Woodie Awards in Austin Texas at SXSW was my Best Experience ever ! I was able to interview amazing artist and I am forever grateful .
Do you have any advice for aspiring hosts ? Would you recommend the independent road of starting a self-funded show ? I say Research ! Research ! Research ! Make sure business in order ! The men are asking … is there a Mr . Nikki Rich ?? No , Hopefully one day ! I do have a baby brother named after me Nick Rich ! Lol .
What is next in the evolution of Nikki Rich ? Continue putting God first , next expand the brand and continue building my Empire !!