Collections Winter 2014 Volume 98 | Page 8

COMMUNITY INVOLVEMENT CMA and Riverbanks Zoo Create Partnership The Columbia Museum of Art and Riverbanks Zoo and Garden are embarking upon a brand new partnership. The collaboration provides Riverbanks families with a new way of experiencing the CMA through their love of animals and nature. Riverbanks staff are excited about this project because it represents our first major partnership and brings significant added value to a zoo membership. The CMA staff initiated the affiliation to broaden the Museum’s family audience by highlighting all the fun ways we can bring nature, animals, and art together. “So many pieces in our collection have animals in them and exhibitions like Japan and the Jazz Age feature animals in such unique ways,” says CMA Director of Education Kerry KuhlkinHornsby. “Children love animals, so this collaboration is a great way to get them to explore art from other angles. The animals will draw children into the art and, in turn, the art will draw them to the animals at Shelley Reed, Tiger (after Landseer and Thiele) (detail), 2007, oil on canvas, 72 x 56 in. 6 columbiamuseum.org the zoo.” The partnership showcases the strengths of each of these major Midlands attractions. The CMA has created an incentive to make it easy for Riverbanks members to visit the CMA by providing them reduced admission rates. Any Riverbanks member can come to the CMA and pay only $15 for an entire family—65 percent off the regular cost for a family of four. Once at the Museum, families will meet their host—the newly adopted CMA family mascot, Gladys the Grasshopper. Gladys, who was inspired by the nature motifs on an exquisite Art Nouveau armoire in Gallery 14, helps children explore the Museum’s exhibitions and collection through activities that make the art come alive. Scavenger hunts for both the Museum and Zoo will lead children through interesting fact-finding adventures about animals and the natural world at both sites. Gallery guides, cool explorer backpacks, and the TAP handheld multimedia tour will equip them to discover the many creatures hidden within the CMA’s collection. Families can finish their adventures by relaxing in the newly refurbished Interactive Education Gallery, where hands-on games and activities will capture their curiosity. “This is our first real partnership with Riverbanks and we couldn’t be more excited,” says CMA Deputy Director Joelle Ryan-Cook. “The Zoo is very generous in helping us promote the high-quality family activities we provide for our visitors to their community of members. We hope the relationship between these two major Columbia institutions continues to grow the fun and engaging things for families to do together around the Midlands.” This partnership begins February 7 with the opening of the Japan and the Jazz Age exhibition. It is supported by Dr. and Mrs. Nicholas K. Moore. Tiger at Riverbanks Zoo Photo by Richard W. Rokes