PROMOTION
The sale is promoted only in the retailer end. Retailers will earn a margin of
Extra 1% if target is achieved.
The distributors are not advertising, since adverting is taken care by Nestle
(Kit Kat).
Extensive marketing campaigns have been undertaken by nestle to boost the
sales of Kit Kat. The media mix for campaigns include T.V, internet.
Advertisements usually have a youth’s feel of product.
Has successfully launched and run advertising campaigns such as “Have a
Break Have a Kit Kat” which was targeted at young people to enjoying the
leisure time with Kit Kat.
The New release of Androids KIT KAT has made the brand popular one.
Kit Kat promotion along with Google for Android Kit Kat.
22 | P a g e