NESTLE KIT KAT- MARKETING MIX
PRICING
Kit Kat is one of the premium tasty chocolate from nestle. It is offered in 5
different prices. The product is available at a price of Rs 5, Rs10, Rs20, Rs
40, Rs 60 and Rs 65. The premium price is packed by Dark chocolate type.
Compared to ordinary chocolate flavors dark chocolate flavors are placed at
high rate. To attract in low cost segment it is offered at Rs30 which is now
available only at tier 1 cities.
Profit margin for the dealers is 5.8% and the profit margin for retailers is at
9%.
PRICE TABLE FOR KIT KAT
Weight in grams
10
5
18
10
35.4
20
27.5(Dark chocolate)
30
40 (Dark chocolate)
50
108
19 | P a g e
Price in rupees
60