coffee vol 1 test | Page 19

NESTLE KIT KAT- MARKETING MIX PRICING  Kit Kat is one of the premium tasty chocolate from nestle. It is offered in 5 different prices. The product is available at a price of Rs 5, Rs10, Rs20, Rs 40, Rs 60 and Rs 65. The premium price is packed by Dark chocolate type.  Compared to ordinary chocolate flavors dark chocolate flavors are placed at high rate. To attract in low cost segment it is offered at Rs30 which is now available only at tier 1 cities.  Profit margin for the dealers is 5.8% and the profit margin for retailers is at 9%. PRICE TABLE FOR KIT KAT Weight in grams 10 5 18 10 35.4 20 27.5(Dark chocolate) 30 40 (Dark chocolate) 50 108 19 | P a g e Price in rupees 60