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 The basic Dairy Milk is available in three prices, Silk is available in two prices, and Fruit& Nut and Roasted Almonds are available in also two prices. PRICE TABLE FOR DAIRY MILK Weight in grams Price in rupees 10.5 5 17 10 38 22 42 (Fruit & Nut) 35 60 (Silk) 55 145 (Silk) 125 PRODUCT:  Dairy Milk is made from real dark chocolate. It contains the maximum amount of milk solids.  Dairy Milk has a unique three layer packaging consisting of the inner foil, middle paper and the outer plastic covering.  This unique packaging is responsible for keeping intact the flavor of the chocolate and increases its shelf life.  The product has a good brand image and loyalty in India.  Dairy Milk is available in three ranges the basic variant, Fruit and Nut, Almond, and Silk.  Dairy Milk Silk is a recent launch from Cadbury and has been well received. The flavors include orange peel, roasted almonds and fruit& nut.  The basic ingredients used in the manufacturing process are sugar, cocoa butter, vegetable fat, cream, cocoa mass and emulsifiers. 11 | P a g e