coffee vol 1 test

TABLE OF CONTENTS
Executive Summary ...................................................................................................................................... 3
OBJECTIVES OF THE STUDY .................................................................................................................. 4
ABOUT CADBURY INDIA ........................................................................................................................ 5
ABOUT NESTLE ......................................................................................................................................... 6
ABOUT CADBURY DIARY MILK ....................................................................................................... 7
Cadbury Dairy Milk Shots ........................................................................................................................ 8
Cadbury Dairy Milk Silk .......................................................................................................................... 8
ABOUT KIT KAT .................................................................................................................................... 9
CADBURY DAIRY MILK: MARKETING MIX ..................................................................................... 10
PRICING: ............................................................................................................................................... 10
PROFIT MARGINS ........................................................................................................................... 10
PRICE TABLE FOR DAIRY MILK .................................................................................................. 11
PRODUCT: ............................................................................................................................................. 11
PACKAGING ..................................................................................................................................... 13
PLACE: ................................................................................................................................................... 14
DEALERS LIST FOR CADBURY IN MADURAI ........................................................................... 15
PROMOTION: ........................................................................................................................................ 15
SEGMENTATION, TARGETING & POSITIONING-DIARY MILK ..................................................... 17
SEGMENTATION: ................................................................................................................................ 17
TARGETING:......................................................................................................................................... 17
POSITIONING: ...................................................................................................................................... 18
NESTLE KIT KAT- MARKETING MIX .................................................................................................. 19
PRICING ................................................................................................................................................ 19
PRICE TABLE FOR DAIRY MILK .................................................................................................. 19
PRODUCT: ............................................................................................................................................. 20
PLACE: ................................................................................................................................................... 20
Presence across India .......................................................................................................................... 21
PROMOTION ......................................................................................................................................... 22
SEGMENTATION, TARGETING & POSITIONING-KIT KAT ............................................................. 23
1|Page