Cochrane Five Year Strategic Plan | Page 89

Town of Cochrane Strategic Plan – Final Report October 2014 10. Community Centre and Pool: The Tim Horton Events Centre is well-used by all segments of the community. Its pool is excellent, and even families from Timmins and Kapuskasing wil l drive to Cochrane to use the pool. 11. Fibre network being expanded: CTS is improving the telecommunications infrastructure in the community by building out its fibre optic network. 12. Community is close to nature. Access to natural environments is strongly associated with positive health outcomes and overall quality of life.147,148 Cochrane’s proximity to over 250 lakes and hundreds of thousands of hectares of boreal forest is a significant asset. When promoting the town to visitors and newcomers, the municipality should highlight the natural amenities of the community wherever possible. Weaknesses 1. Board of Trade and business community perceived as ineffective: Community members in nearly all consultations expressed significant concern about the business community and the Board of Trade. There is a widespread perception that local businesses “have given up,” and “they’re operating as if they’re still in the 70’s.”149 Participants provided examples of deteriorating facilities, poor service, lack of technology adoption and significantly higher prices among local firms. Efforts to create a Business Improvement Association a few years ago failed due to lack of interest and outright resistance from area businesses. The Board of Trade is widely seen as ineffective and disconnected from the needs of local businesses. In addition, the two major economic development entities in Cochrane have experienced significant discord in the last few years. 2. Long wait-times to see doctors: Residents perceive that they have longer-than-usual waiting times to see family doctors. At this time, Ontario has not yet started tracking waiting times for family doctors, so we are unable to comment on whether the perception has a basis in fact. It is common, however, in small towns, to wait several weeks for a doctor’s appointment, given the larger patient loads rural physicians tend to carry. 150 3. Little business competition: This is a common complaint in smaller communities, but there is a perception that the municipality actively discourages business competition to placate local business owners. 147 Korpela, K., Borodulin, K., Neuvonen, M., Paronen, O., & Tyrväinen, L. (2014). Analyzing the mediators between nature-based outdoor recreation and emotional well-being. Journal of Environmental Psychology, 37, 1-7. 148 Ward Thompson, C. and Aspinall, P. A. (2011), Natural Environments and their Impact on Activity, Health, and Quality of Life. Applied Psychology: Health and Well-Being, 3: 230–260. 149 Participant comments, Cochrane Community Strategic Plan Public Consultation, October 17,2013. 150 Tam, Pauline (2012) Ontario to track wait times for family doctor appointments, Ottawa Citizen, February 6, 2012 87