Cochrane Five Year Strategic Plan | Page 61

Town of Cochrane Strategic Plan – Final Report October 2014 Cochrane’s location on Highway 11 is a day’s drive from major distribution hubs, and is therefore well suited to develop facilities and services that leverage not only trucking, but also other forms of transportation serving the community. There are two tactics associated with this project: 7.3.1.1 Establish a Community Improvement Plan. 7.3.1.2 Develop amenities to attract truckers. 7.3.1.1 Establish a Community Improvement Plan for the Hwy 11 corridor The Community Improvement Plan program (CIP) is a tool available to Ontario municipalities under the Provincial Planning Act (Section 28) to support municipal redevelopment and revitalization goals. A CIP supports municipally-driven programs, by providing grants and loans to the private sector to: • Stimulate private investment. • Promote place making to attract business development. • Promote brownfield cleanup or redevelopment. • Make more effective use of existing community infrastructure. • Develop public space, parks, signage and landscaping improvements. CIPs must specify the areas of the community that are included in the CIP (although entire communities can be designated). We recommend that Cochrane consider revitalizing the Highway 11 corridor, the planned Lake Commando improvements and the downtown core. Cochrane’s Competitive Advantages as a Transport Trucking Centre Cochrane is well positioned to establish itself as a major truck stop centre because: • It is a day’s drive –approximately 8-10 hours from Toronto, Ottawa, Montreal and Thunder Bay– from major distribution centres. • It is directly on Hwy 11, the transCanada highway. • One of the few stop signs on the highway in this section of the Trans Canada is in Cochrane, facilitating the potential for a longer stop. • There are some existing services and amenities that support truckers. • There is a perceived shortage of rest stops/parking areas in Northern Ontario. Source: Today’s Trucking (2013) Study Highlights Lack of Truck Stops in Canada. Available at http://www.todaystrucking.com/study-highlights-lack-oftruck-stops-in-canada Grant or loan programs (e.g. for façade or signage improvements, brownfield improveme nts, energy efficiency, etc.) often form part of a CIP. The municipality should consider a Streetscape Design Plan for Hwy 11 (or any other area considered for the CIP). Streetscape design plans set out the guidelines for beautification, signage, street furniture, and pedestrian crossings (among other elements). CIP grant applicants generally must conform to the Streetscape Design Plan as a condition of grant approval. 59