3. If Sara is a potential coaching client, write a LinkedIn email to her to ask for a “get
to know you” phone call. NOTE: Don’t accept her “LinkedIn Invitation” until after
the call and make it easy for her to schedule the call by offering three times you’re
available. If Sara doesn’t look like a viable candidate, either accept the invitation (if
being linked to her could be beneficial) or archive it.
4. Before the phone call, review Sara’s LinkedIn Profile and create questions to build
rapport: “I really enjoyed attending UCLA, did you?” And uncover her pain points:
“What keeps you from accomplishing what you want to accomplish?”
5. Come to the call with curiosity and the intent of building a business relationship
with Sara.
6. On the call, ask: “What attracted you to send a ‘LinkedIn Invitation’ to me?”
If she is considering hiring a coach (I get this response about 25 percent of the time):
• Ask: “What is compelling you to look for a coach?”
• After letting her know how coaching can help her with her issues, make an
attempt to enroll Sara into your coaching practice: “Are you ready to sign up
for coaching?”
• Or if you sense she’s not ready to enroll or your enrollment attempt fails, offer
her a sample coaching session.
OR
If she isn’t looking for a coach:
10 Ways to Be
Active on LinkedIn
Being active on LinkedIn helps
you appear higher in LinkedIn
“people” search results. If you
spend just 90 minutes a month
taking the actions on this list,
you will see an increase in your
profile views and coaching
service inquiries.
• Ask her questions to uncover her pain points.
• Tell her how coaching can help her.
1.
• Offer her a sample coaching session. (I have enrolled many clients this way).
7. After the sample coaching session, ask if it was helpful. If it was, ask if she would
like to engage you as her coach, explain the pricing, and give her three options of
dates/times when she can start her coaching sessions.
8. When she chooses a date and time, send her your welcome package.
After each networking event,
scan business cards, upload
contacts to LinkedIn, and send
a “LinkedIn Invitation” to the
people who seem like quality
connections.
WEEKLY
2.
Works Cited
1. LinkedIn process: www.linkedin.com
2. Gordon Ramsay quote: I wrote this down while watching the show. Here a reference to it:
http://ventstation.blogspot.com/2007/12/marketing-advice-from-gordon-ramsay.html
3. Definition of LinkedIn from PC Magazine: http://www.pcmag.com/encyclopedia_
term/0,2542,t=LinkedIn&i=60336,00.asp
Endorse a connection.
3.
Write a comment in a group.
4.
Write a status update.
5.
“Like” or comment on a
connection’s status update.
MONTHLY
6.
7.
Donna Schilder, MCC, Leadership, Career, and Business Coach
(and Coach U Graduate) is the creator of the “6 Weeks to More Success
Through LinkedIn” Video E-Course: getlinkedinnow.com. In the
E-Course, in teleseminars, and in individual coaching sessions, Donna
helps coaches and businesspeople leverage LinkedIn to get more clients
and/or job offers (with step-by-step instructions for the online process
and real business strategies). In addition, Donna coaches executives,
consultants, coaches, and public speakers to break through what blocks them from achieving
wild success.
Connect with Donna on LinkedIn, donnaschilder.com, and @GetLinkedInNow
Revise or add something new
to your profile.
Write a recommendation.
8.
Request recommendations
and approve them to add
them to your profile.
9.
Join a group.
QUARTERLY
10. Upload your email database
and send “ink Invitations” to
selected contacts.
Coaching World |
February 2013
9