Coaching World Issue 5: February 2013 | Page 7

get LinkedIn®! LEVERAgE LINkEDIN to BUILD YoUR CoACHINg PRACtICE You go to networking event after networking event, meet lots of business people, but when you get back to your office you leave the business cards you collected on your desk. They seem to multiply. Lurking in dusty little piles. From time to time you look at them, and think: Who are these people? What did they want? Were they interested in coaching? You know you need to do something with all of those business cards! But what? One of the biggest mistakes coaches make is not maintaining a personal connection with their valuable business contacts. But there’s a free tool that can help! LinkedIn® is a business-oriented social networking site that enables users to stay connected with their business contacts and create new business relationships. Why LinkedIn? Because linkedIn has 187 million members, who have an average income of $109,000 (40 percent of which hold a position of manager or higher). And LinkedIn is one of the most used social networks in the world, with an average of 2.8 visits per member per month. Coaching World | February 2013 7