Media Driven World
Twitter
Twitter is rapidly growing as a social media mainstay.
The trick is to sell yourself in 140 characters or less (less
is more!). You want multiple tweets in a day, but too
many—or too salesy—tweets will cause followers to
stop following. Space out your tweets (you can even
schedule tweets through a program like Hootsuite) to
keep content moving steadily.
Getting started in the
twittersphere: Seek out colleagues and
friends to follow on Twitter. The people you follow
will prove to be a constant source of inspiration—it is
through them that you will be able to retweet (share)
content and you’ll glean ideas for future messaging.
Since the dawn of twitter, there
have been a total of
163 billion tweets.
In 2012, one million
accounts were added to
twitter every day.
(Huffington Post, 2012)
Post and share content that matters: By consistently providing valuable content in your areas
of expertise, people will turn to you as source. Balance out your messaging with retweets of others’ content. Pose
questions, post quotations, share articles/blog posts that speak to you. The Twitter feed moves quickly. The nature
of Twitter allows you to repurpose your messages and share more than once—this is especially important if your
followers are spread across multiple time zones.
Be an active part of the conversation. Retweet and comment on posts! If people engage with you, interact! An
unfortunate 56 percent of customer tweets to companies are being ignored (Huffington Post, 2012). You don’t want
that to be you!
LinkedIn
LinkedIn is frequently touted as a powerful social networking tool for professionals and is a great way to connect with past/current/future clients.
2.6 million companies have linkedIn Company pages.
More than
(LinkedIn Press Center, 2012)
tips for making the most of yours: have a complete profile page—you want to build trust from the very beginning. Provide enough
information so people feel comfortable reaching out to you. Tell your story…why should people care about you/your business? Don’t leave fields blank
(this includes all possible contact information you can list)! Add a real photo of yourself—people like to see the person behind the profile.
Join and be active: Once your account is set up, you will want to begin networking. There is a plethora of coaching groups active on LinkedIn
where you can join in on numerous discussions. Likewise, if leads are what you seek, they can be found on LinkedIn, you just have to ask! Anytime you
make a new connection, don’t be afraid to let them know you are searching for a lead.
Coaching World |
February 2013
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