Navigating our Social
When social media channels first emerged on the
scene in the early 2000s, they were perceived by
many as a fad. Something that would stick around
only long enough until the next big thing
appeared. But today, with more than one billion
users across numerous platforms (TechCrunch,
2012), they are very clearly here to stay.
As a coach in today’s technologically advanced
world, how can you best utilize these burgeoning
social media channels to your advantage? Which
platforms should you use? How do you build up
your likes/followers/fans? What messages should
you share? Read on for the tips and tricks of
navigating social media.
Facebook
If you aren’t on Facebook, you should be. This social media tycoon has more than
one billion monthly active users—81 percent of which live outside North America
(Facebook, 2012). With so many active users, many of your past, current, and
potential clients are bound to be there already.
Gain loyal followers: You do this by providing quality content on a regular
basis. What can you offer that provides value? It is important to post content beyond
your business—entice people by posting about coaching, your community and more.
Daily, consistent updates keep fans engaged and interested in what you have to offer.
There is no magic number when it comes to how many posts you should put out there
in a given day or week. Test different strategies to see what works for you. Engage
people in conversati