Once you know what color best expresses your brand
attributes, use it consistently in your communications
with clients and prospects. Here are some ideas for
using color on the web as a way to stand out:
1. Use it consistently on all web sites where you can
customize the look (for example, YouTube lets you
choose the color palette for your channel).
2. Use it as the primary color in your ‘YouHub’ (about.
me, flavors.me, etc.).
3. Apply it to your website, Blog or Vlog.
4. Include it in your Twitter background.
5. Customize your Facebook page with your
signature color.
6. Use your brand color as the background for your
headshot or avatar that you post alongside your
online profiles (in LinkedIn and other social media).
7. Use it in your videos—as a background color and/
or for the intro/outro. Or, do what IBM does, use the
letterbox style which features a band of color above
and below your video. Here’s an example:
youtube.com/watch?v=6paItEm2AF4
8. Include it in your email signature in all
correspondence with clients and prospects.
Here’s a brief summary of colors and
some of the attributes they convey:
Red. Use red to express
action, passion, power or
courage: bit.ly/brandred
Orange. Use orange to
express determination,
encouragement, strength
or productivity:
bit.ly/brandorange
Yellow. Use yellow
to express optimism,
positivity, energy or vision:
bit.ly/brandyellow
Green. Use green to
express the environment,
calmness, growth or
rebirth: bit.ly/brandgreen
Blue. Use Blue to
express trust, reliability,
integrity or truth:
bit.ly/brandblue
Purple. Use purple to
express luxury, spirituality,
inspiration or dignity:
bit.ly/brandpurple
Color is powerful because it exudes brand attributes
and makes you memorable. Are you using color
appropriately on the web to stand out?
William Arruda, dubbed the Personal Branding Guru by Entrepreneur, is the founder of Reach Personal Branding, author of the
bestselling book “Career Distinction” and “Ditch. Dare. Do!” and developer of the Reach Personal Branding Certification Programs for
coaches. His website is williamarruda.com.
Coaching World |
February 2013
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