Start with a strong foundation.
Resources
A great logo and identity is the foundation of your
visual brand. Work with a graphic designer to create
a visual brand that speaks to what you do. Make sure
all your print and web materials match and use your
logos/icons consistently. Use the same profile image
across all platforms for consistency and recognizability.
Stock Images:
istockphoto.com
shutterstock.com
sxc.hu
thinkstockphotos.com
Utilize visuals on social media platforms.
Use backgrounds and cover images to send a
message or give information instead of just using a
pretty picture. Facebook’s new Timeline and Cover
Photos place a much bigger emphasis on images than
ever before. Use them to convey a message about
your brand.
Stephanie Wright, is ICF’s Brand Designer. She joined the staff
in August 2012 and has since helped strengthen ICF’s visual brand.
She was an integral part of releasing ICF’s Brand Manual and has
been working with ICF Chapters to help them strengthen their brand
identity in alignment with ICF Global. Whenever you come across a
beautiful brochure, a pretty ICF website, or a visually stunning edition
of Coaching World—you can thank Stephanie! Find more of her work
at swrightcreative.com.
Facebook Timeline Cover Image:
851 x 315 pixels
Custom Twitter Background:
2000 x 1200 pixels
Twitter Profile Image:
128 x 128 pixels
Why Coaching Works
There are an estimated
47,500 professional coaches across
the world bringing in an annual income close to
each year.
Increased Productivity
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Create or share infographics, use Instagram to share
snapshots of day-to-day business to share on Facebook
and Twitter, share industry photos and videos, or post
your own short videos. (See Kristin White’s article on page
16 for more video advice.) Start today by sharing the
infographic provided on the next page!
Facebook Profile Image:
200 x 200 pixels
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coa
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Create shareable visual content.
Helpful Hints
h
Images can work to enhance your brand or further
confuse it. Choose photos that speak to what you do.
Use a stock site if you do not have any professional,
high-quality images of your own. Invest in a
professional headshot if you don’t already have one.
You are a professional and should look like one.
with the overall
experience.
How
Use professional, high-quality images.
Photo Editing:
fotor.com
pixlr.com
picmonkey.com
In fact, 96% indicated they
would repeat the process given
the same circumstances that
prompted them seeking a
coach in the first place.
Professional coaching explicitly targets
maximizing potential and in doing this
unlocks latent sources of productivity and
effectiveness. At the heart of coaching is a
creative and thought-provoking process
that supports individuals to confidently
pursue new ideas and alternative solutions
with greater resilience in the face of
growing complexity and uncertainty.
70%
61%
57%
51%
Improved
Work
Performance
Improved
Business
Management
Improved
Time
Management
Improved
Team
Effectiveness
Positive People
In the face of uncertainty caused by
workforce reductions and other factors,
expectations remain very h Y