Coaching World Issue 5: February 2013 | Page 20

Visually Enhancing Y o ur Online B rand In the age of infographics, Instagram, and Pinterest, images are becoming increasingly important in our branding. Images are popping up everywhere and begging for our attention—especially on our mobile phones and devices. Having good visual branding on the web and social media allows your customers to immediately connect with you. Without it, you are leaving them to guess whether they are connecting with the correct profile. Here are some tips for how to visually enhance your online brand presence. 100% more time Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content (photos and videos) saw a Source: MarketingSherpa, http://www.marketingsherpa.com/article/ how-to/videos-attract-300-more-traffic# Source: Simply Measured, http://simplymeasured.com/blog/2012/03/27/theimpact-of-facebook-timeline-for-brands-study/ Viewers spend on pages with videos on them. 20 Coaching World | February 2013 65% increase in engagement.