Visually Enhancing
Y o ur Online B rand
In the age of infographics, Instagram, and Pinterest, images are becoming increasingly important in
our branding. Images are popping up everywhere and begging for our attention—especially on our
mobile phones and devices. Having good visual branding on the web and social media allows your
customers to immediately connect with you. Without it, you are leaving them to guess whether they
are connecting with the correct profile. Here are some tips for how to visually enhance your online
brand presence.
100% more time
Visual content drives engagement. In fact, just one
month after the introduction of Facebook timeline for
brands, visual content (photos and videos) saw a
Source: MarketingSherpa, http://www.marketingsherpa.com/article/
how-to/videos-attract-300-more-traffic#
Source: Simply Measured, http://simplymeasured.com/blog/2012/03/27/theimpact-of-facebook-timeline-for-brands-study/
Viewers spend
on pages with videos on them.
20
Coaching World |
February 2013
65% increase in engagement.