Coaching World Issue 5: February 2013 | Page 18

Give Your Coaching Website a Video Makeover Four Key Video Strategies That Will Engage Your Clients and Promote Your Global Message As a coach, you probably realized early in your business, that it’s important to have a strong synergy between your clients and yourself. This connection makes it easier to have a dynamic impact in the lives of the people you support within your coaching practice. But here’s the challenge, how can we present ourselves authentically in our promotional materials, while still using marketing strategies and language that expands our client base? When clients are looking for a coach, they often find you through one of three main channel Έ JHH