Case Study:
tweets gone Wrong
How to redeem your brand after a twitter fiasco
In just 140 characters, you can really do some damage. Just ask Anthony Wiener, the U.S.
Secret Service or Kitchen Aid. For Wiener, his reaction to his accidental tweet ruined his brand
but the other two discovered the key to bouncing back was pretty simple. Lets take a look at
how the organizations handled their maddening mistakes.
A Secret Service employee didn’t realize he or she was logged into the official Twitter account when this
was tweeted,
Had to monitor Fox for a story. Can’t. Deal. With.
The. Blathering.
@SecretService
Kitchen Aid sent an insensitive tweet joking about President Obama’s late-grandmother to their 24,000 followers.
Obamas gma even knew it was going 2 b bad! ‘She died 3
days b4 he became president.’ #nbcpolitics
@KitchenAidUSA
Obama had mentioned in a presidential debate that his grandmother died in 2008 just before he
became president.
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Coaching World |
February 2013