these are real people with thoughts and feelings
and they have a message to shout out as well,
they want to be heard not just bombarded with
your inspirational words or your sales pitch. I
learnt this lesson from Katrina Kavvalos—(Social
Media Coach).
Be an Active Listener
icon below your post and set the budget for that
particular post, starting from $5. I usually go for
$20-$30 each time and receive at least 40–50
new views and page “likes.” This is far better than
advertising the page, as it is promoting two things
for the price of one. You have the potential to
receive a “like” and you already have the viewer
“engaged” and interested. This has worked
wonders for me and I use it every time I want to
promote a workshop, my book or a new video.
There are many tools out there to measure how
effective or influential you are being on Facebook
including Edgerank and Klout.
Browse through profiles and see who your
friends and potential clients “like.” Go on and “like”
a few pages that interest you at first and then
over the next few days, see if you really do “like”
their posts. I found that I needed to reduce the
number of pages I “liked” as it became too much
Word of caution, there are a lot of sites that offer
for me, so I went through them again after a while
to get you more likes for $5 or $10 or more, these
and “stopped liking” the ones that I didn’t really
are not real and they do fall out eventually. You
enjoy, keeping my list of “liked pages” to very few
are better off having fewer engaged likes than
that I truly did “like.” These should usually be
many silent ones.
made up of people
you admire, you
“Be sure to truly engage, remember that these are real people
aspire to be like,
with thoughts and feelings and they have a message to shout
you have learnt
from and even your
out as well, they want to be heard not just bombarded with
peers. Read what
your inspirational words or your sales pitch.”
they post daily and
“like” or even “share”
To conclude, don’t separate people you meet
when you appreciate or agree with them. People
face-to-face with people you meet on Facebook.
who like your page want to see and read content
Some of my best connections and clients have
and it does not necessarily have to be all your
come from Facebook. They are resourceful
own original stuff. They need to see that you are
individuals just like you and are enjoying this
human like them on the same playing field and
incredible new platform where each and every
you too like and admire others.
one of us has a voice to declare, to share and to
have an opinion. The “like” key is powerful, the
comment key, even more so but the one you
Although you can build your “likes” organically,
really want to get your users to click is the “share”
it does help to set aside a monthly budget for
Facebook Advertising. It is one of the most
key, for that shows that you have influence. Think
comprehensive and specific target market aimed
about why someone would want to “share” your
tools I have ever come across. You can design
post on their profiles before you post anything.
ads or you can just simply click on the “Promote”
Invest a Little
Malti Bhojwani, PCC, is the founder of Multi Coaching International (1999). She is also an NLP practitioner and is trained in
Ontological Coaching. Her latest book, “Don’t Think of a Blue Ball,” has gained international endorsements and is available online. As a
coach she aims to serve, not fix or help, through her personalized sessions, virtual coach program, YouTube videos and her writing. For
more information visit maltibhojwani.com.
You can also connect with her on Facebook, LinkedIn, or follow her @MaltiBhojwani.
Coaching World |
February 2013
11