Coaching World Issue 19: Science of Coaching

• Use an expert for digital marketing education and planning. The survey results were published on Clutch’s website in March 2016. Shutterstock.com/B Calkins —Lisa Cunningham How Do You React to Written Grammar Errors? In the digital age, we encounter many forms of written communication that exist on diverse media platforms with varying degrees of editorial input. This often exposes us to grammar and writing styles that are unfamiliar to us. It also leads to an increase in grammatical errors. errors or had been altered to include either typographical or grammatical errors. They rated the email writers in terms of perceived intelligence, friendliness and other attributes. Participants also completed a personality assessment and answered demographic and language attitude questions. At the end, participants were asked to indicate how much any written errors they noticed bothered them. Researchers found that negative reactions to both typographical and grammatical errors were most closely tied to personality traits. Introverts were more likely to judge the person who makes such errors harshly while extroverts tended to overlook the errors. They observed more positive ratings overall from participants who are more agreeable and more negative ratings from highly conscientious participants. So the next time you find yourself adopting the role of the grammar police, realize that your reaction is likely influenced by your personality. The study appears on PLOS ONE online. —Michael Voss ICF BUSINESS PARTNERS ICF partners with various groups through the ICF Media Partner and ICF Business Solutions Partner programs to offer discounts or special pricing to ICF Members on goods and services. Learn more at icf.to/partners. Annuity Managers Agency, LLC Assessments 24x7 AudioAcrobat choice Coaching at Work CoachingWebsites Genos International Hogan Assessments Nationwide Refer.com Soffront Staples TranscribeMe According to a recent University of Michigan study, our reactions to those grammar errors are linked to our personalities. The Coaching Show “This is the first study to show that the personality traits of listeners/ readers have an effect on the interpretation of language,” said Julie Boland, University of Michigan professor of linguistics and psychology, and the study’s lead author. “In this experiment, we examined the social judgments that readers made about the writers.” videoBIO Zoom Not an ICF Member? Join today to connect with our cutting-edge research, local and global ICF coaching communities, and outstanding business development and professional growth opportunities. JOIN TODAY 7 Eighty-three participants read email responses that either contained no Westminster Indemnity Coaching World The study had two primary interests in written errors. First, do people react to different types of errors differently? Second, are there individual differences that affect the impact of written errors? The Coaching Tools Company.com

Coaching World Issue 19: Science of Coaching | Page 7