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Business Sense
3 Tips for Writing an Effective
Press Release
Abby Tripp Heverin
Press releases have long been part of marketers’ and public relations practitioners’
toolboxes, and for good reason: Even in the digital age, they get results. What’s more,
press releases aren’t just for sharing news about your business. You can also use them
to position yourself as a thought leader by providing timely, helpful insights in your
area of expertise (e.g., a release that coincides with graduation season and provides
recommendations for new graduates on the job market).
Coaching World
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As the Communications and
Awards Manager for ICF
Global, Abby helps manage
and execute the Association’s
global public relations and
communications strategy. She
also empowers individuals
and organizations to share
their successes through
platforms including CW and
the International Prism Award
program. Prior to joining the
ICF Global staff in 2013, she
worked in consumer publishing.
When you have big news to share about your coaching business, how
do you spread the word? Perhaps you post content on your company’s
blog, share the good news on Facebook or LinkedIn, or include an item
in your email newsletter. But what about publishing and distributing a
press release?