Coaching World Issue 17: February 2016 | Page 2

FEBRUARY 2016 Contents ISSUE 17 03 The First Word 04 From the CEO 05 Editor’s Note 06 Keeping Current 09 Business Sense 12 25 Writing an Effective Press Release The Coaching Case SAP Global Views Growing a Coaching Business features 14 Changing Habits to Change Your Life: A Q&A with Gretchen Rubin 18 Growing Your Coaching Practice: Why Executive Presence Matters Suzanne Bates 22 New Opportunities for Coaching in Organizations 2 Coaching World Odile Carru, MBA, PCC, and Marc Weinstein, Ph.D. Cover Image: Shutterstock.com/everything possible