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Growing Your Coaching
Practice: Why Executive
Presence Matters
As a professional coach practitioner, establishing your credibility
with prospective clients and organizational decision-makers from
day one is essential. You have just a brief time to establish rapport
and the basis for developing a coaching relationship. If you do this
you will consistently win business and enable your practice to thrive.
18
Coaching World
Suzanne Bates
Suzanne is the CEO of Bates, a firm
founded in 2000 with a mission of
helping leaders influence the world.
In 2005 she published her first
book, Speak Like a CEO: Secrets
for Commanding Attention and
Getting Results (McGraw-Hill
Education), which went to No. 6 on
Amazon’s bestseller charts. Suzanne
is also the author of Motivate Like
a CEO (McGraw-Hill Education,
2009) and Discover Your CEO
Brand (McGraw-Hill Education,
2011). Suzanne is also author of
the forthcoming All the Leader You
Can Be: The Science of Achieving
Extraordinary Executive Presence
(McGraw-Hill Education).