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Ann Betz, PCC
22
Coaching World
Ann is the co-founder of BEabove
Leadership and an international
speaker and trainer on the intersection
of neuroscience, coaching and
human transformation. She is the
co-developer/leader of BEabove
Leadership’s popular training program
for advanced coaches, Neuroscience,
Consciousness and Transformational
Coaching. Ann is considered a thought
leader in the field of neuroscience
and coaching, and serves as the
neuroscience consultant to The
Coaches Training Institute (CTI). She
is a Certified Professional Co-Active
Coach through CTI and a Certified
NeuroTransformational Coach.
A prolific writer on coaching and
neuroscience, Ann is the author of
a groundbreaking white paper on
brain research and coaching and is
the co-author, with Karen KimseyHouse, of Integration: The Power of
Being Co-Active in Work and Life
(Changemakers Books, 2015).
It’s Not ( Just) About the
“Aha!” Moment
Watching the coaching profession mature is a bit like watching
a child grow up and head off to college. Twenty-some years ago
we were all just playing in the sandbox, creating and trying and
failing and discovering, but we’ve become a fully established field,
one that is now “going to school” by linking coaching to outcomes,
productivity and neuroscience. It’s been a fun ride (one that I’ve
been on myself since 2001) that’s brought us to this point.
And just as different things are expected from a child than a young adult,
different things are now expected of us as coaches. In the early days and even
through our adolescence as a profession, it was often enough to say to a client,
“Oh, just trust me, coaching works.” Not anymore. And the good news is, we
don’t have to.
My own background and studies in neuroscience and consciousness have
given me deep respect for the true power of coaching. It’s so much more than
a moment of insight, or even the resolution of an ongoing issue. It’s a way
of integrating different aspects of the brain and being, and this integration
invariably leads to higher states of awareness and increased effectiveness in life.
Coaching, in my opinion, is a workout for the brain.