Coaching World Issue 16: November 2015 | Page 18

Shutterstock.com/ Rawpixel.com Building Profitable Partnerships 18 Coaching World Heather L. Bradley, PCC Heather is passionate about helping coaches flourish in their business so they can keep doing what they love: coaching! Heather’s business development clients benefit from her experience as a veteran coaching business owner, successful Small Business Administration consultant, published author and former vice president for a Fortune 500 organization. She developed The Coaches Defibrillator system to help coaches give their business a jolt to create the results they want. Learn more at TheFlourishingCompany.com. To partner, or not to partner? This can be a provocative and wrenching question for coaches, inviting us to explore compatibility, competency and viability. As there are limits to growing a business as a solopreneur, partnership as a growth strategy is worth exploring. Leveraging collaborative partnerships can accelerate the desired results: financial strength, satisfaction, inspiration, impact. Of course the stories of partnerships gone