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Business Sense
6 Strategies for Managing Your
Online Reputation
Abby Tripp Heverin
8
Coaching World
As the Communications and
Awards Manager for ICF
Global, Abby helps individuals
and organizations share their
successes through platforms
including CW, the International
Prism Award program and
the ICF Foundation’s Gift of
Coaching Award program.
Prior to joining the ICF Global
staff in 2013, she worked in the
publishing industry.
As a professional coach, you’ve no doubt invested a great deal of time,
energy and perhaps even financial resources in building your personal
brand, both off- and online. However, all of your work may be for naught if
you don’t have a positive reputation to back it up.
In their book, Radically Transparent: Monitoring and Managing Reputations Online (Wiley,
2008), reputation-management experts Andy Beal and Judy Strauss, Ph.D. define
reputation against what it is not: “Reputation is not what the company or individual
thinks about itself, but what others think. It is pure perception that may or may not
be ba