Coaching World Issue 13: March 2015 - Page 20

What do these Successful Coaches have in common Instagram is a great platform to let your authentic personal brand shine. 5. Instagram with integrity. Your personal brand is just that—it’s about www.soffront.com TOGETHER, WE HELP EACH OTHER DO MORE. Nationwide® is proud to partner with International Coach Federation. To learn more about what our partnership can do for you, call 866-238-1426 or visit nationwide.com/ICF. 20 Coaching World + Nationwide may make a financial contribution to this organization in return for the opportunity to market products and services to its members or customers. Products Underwritten by Nationwide Mutual Insurance Company and Affiliated Companies. Home Office: Columbus, OH 43215. Subject to underwriting guidelines, review, and approval. Nationwide, Nationwide Insurance, and the Nationwide framemark are service marks of Nationwide Mutual Insurance Company. © 2014 Nationwide Mutual Insurance Company. AF0-0812AO (01/14) who you are, and not just what you do—and Instagram is a great platform to let your authentic personal brand shine. Use Instagram as a means of connecting your coaching business with the experiences and passions that make you, you. “I do a mix of personal and business-related posts,” Ashley says. In addition to motivational quotes and snapshots from her coaching business (e.g., workshops, networking events), her followers have also gotten a behindthe-scenes look at her culinary experiments, holiday celebrations and, most recently, wedding festivities. Although she acknowledges that her Instagram has not opened up any new revenue opportunities (i.e., she hasn’t yet acquired a new client because of her Instagram presence), she says her integration of personal and business-related content helps enhance her relationship with existing clients who follow her online.