Coaching World Issue 13: March 2015 | Page 20

What do these
Successful Coaches
have in common

Instagram is a great platform to let
your authentic personal brand shine.

5. Instagram with integrity.
Your personal brand is just that—it’s about

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who you are, and not just what you do—and
Instagram is a great platform to let your
authentic personal brand shine. Use Instagram
as a means of connecting your coaching
business with the experiences and passions
that make you, you. “I do a mix of personal and
business-related posts,” Ashley says. In addition
to motivational quotes and snapshots from her
coaching business (e.g., workshops, networking
events), her followers have also gotten a behindthe-scenes look at her culinary experiments,
holiday celebrations and, most recently,
wedding festivities. Although she acknowledges
that her Instagram has not opened up any
new revenue opportunities (i.e., she hasn’t yet
acquired a new client because of her Instagram
presence), she says her integration of personal
and business-related content helps enhance
her relationship with existing clients who follow
her online.