Keep these 5 tips in mind as you build your Instagram presence.
1. Focus on producing quality content.
You can post a powerful conversation starter on your Facebook
page, share a provocative article on LinkedIn and tweet
inspirational quotes on Twitter. While these are all activities that
demand common sense and careful curation, no specialized
technical expertise is required. However, to successfully build your
Instagram brand, it pays to invest time and energy in honing your
smartphone photography skills. At a minimum, brush up on the
basics of composition, pay attention to lighting, and commit to
taking multiple shots of the same thing in order to select the best
photo for your post.
2. Caption with care.
Many immature brands litter their Instagram captions with hashtags
in an attempt to net more likes and followers. Resist this temptation,
and instead focus on short, thoughtful
captions that enhance your followers’
Consider creating
appreciation and understanding of the
image you’ve shared. However, this
a hashtag specific
doesn’t mean you need to forgo hashtags
to your business.
altogether: Used judiciously, they’re a
powerful way to build buzz around your
brand and help you connect with current
and prospective clients. Consider creating a hashtag specific to
your business (e.g., #janedoecoaching) or an element of your brand
(#WealthyWednesday is a favorite of Ashley’s) that helps tie some or
all of your posts together.
AN I N S TA G R AM
G L O S S ARY
Filter: an overlay that allows
Instagram users to change the
appearance of a photo or video
before it’s uploaded
Follower: someone
who subscribes to receive
your updates
Geotagging: storing and
broadcasting the ]] YH[