Coaching World Issue 13: March 2015 - Page 18

Shutterstock.com/ Twin Design Instagram for Coaches: 5 Tips As a coach, chances are good that you’ve already leveraged the power of social media in service of growing your business or advancing your personal brand. There’s a strong rationale behind investing in a social media presence: Consider that, in January 2014, the Pew Internet Project found that 74 percent of online adults used social networking sites. Meanwhile, in late 2014 BI Intelligence found that Americans spend more time on social media than any other major Internet activity, including email. 18 Coaching World Abby Tripp Heverin As ICF’s Communications Coordinator and the managing editor of CW, Abby is passionate about telling the story of ICF and its members. Outside of the office, she uses Instagram to tell the story of her life as a beagle owner, a college basketball fan and an aunt to two girls whose photos require no filter. Although LinkedIn is still the preferred social media platform for coaches, followed by Facebook, Twitter and Google+, a growing number of professional coaches are turning to Instagram to promote their offerings and cultivate their personal brands. Financial Coach Ashley Feinstein, ACC (USA), uses a variety of social media platforms, but says that Instagram is one of her favorites. “I love the Instagram platform because it’s a fun way for my family, friends and followers to get to know me and what I am up to,” she explains. Instagram isn’t the right social media platform for every coach, but if you have basic smartphone-photography skills, a passion for visual storytelling and a target client demographic that you know to be engaged with the platform, it’s worth educating yourself in a few IG basics.