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Instagram for Coaches: 5 Tips
As a coach, chances are good that you’ve already leveraged the power
of social media in service of growing your business or advancing your
personal brand. There’s a strong rationale behind investing in a social
media presence: Consider that, in January 2014, the Pew Internet Project
found that 74 percent of online adults used social networking sites.
Meanwhile, in late 2014 BI Intelligence found that Americans spend more
time on social media than any other major Internet activity, including email.
18
Coaching World
Abby Tripp Heverin
As ICF’s Communications
Coordinator and the
managing editor of CW, Abby
is passionate about telling the
story of ICF and its members.
Outside of the office, she uses
Instagram to tell the story of
her life as a beagle owner, a
college basketball fan and an
aunt to two girls whose photos
require no filter.
Although LinkedIn is still the preferred social media platform for coaches, followed by
Facebook, Twitter and Google+, a growing number of professional coaches are turning
to Instagram to promote their offerings and cultivate their personal brands.
Financial Coach Ashley Feinstein, ACC (USA), uses a variety of social media platforms,
but says that Instagram is one of her favorites. “I love the Instagram platform because
it’s a fun way for my family, friends and followers to get to know me and what I am up
to,” she explains.
Instagram isn’t the right social media platform for every coach, but if you have basic
smartphone-photography skills, a passion for visual storytelling and a target client
demographic that you know to be engaged with the platform, it’s worth educating
yourself in a few IG basics.