3
Use video to share the benefits of
professional coaching.
If you’re already using video to promote your practice, consider producing
a short video where you discuss the benefits of professional coaching
and relay information that helps challenge common misconceptions. (If
you’re an ICF Member, learn how to leverage video for these purposes
by watching Catharine Fennell’s 2014 Business Development Series
presentation, “Step Out Online with Video and Let the World Connect with
You,” at Coachfederation.org/bds.
You can also take advantage of ICF’s extensive YouTube library, which
includes several videos that advocate for quality coaching. Consider
embedding a video from ICF’s Credential Legacy series on your website or
preferred social media channel(s).
4
Create a presence for coaching at local events.
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What’s the best way to answer someone’s questions about coaching or clear
up their misconceptions? By enabling them to meet professional coaches
and experience the benefits of coaching firsthand! Consider partnering with
other members of your local ICF Chapter to establish an ICF presence at
business and networking events, trade shows in your region, and community
gatherings. In addition to simply answering questions about coaching and
providing educational collateral (e.g., the fliers and brochures in the ICF
Member Toolkit), you can offer short (20- to 25-minute) pro bono coaching
sessions to event attendees.
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