Brand U Portrait by Zahrina
Strike a Pose
Every client has different needs
and requirements, and within
the first five minutes of a shoot,
I am often asked, “What would
you like me to do?” This is a key
part of the shoot, and engagement
is gold! I want my clients to feel
relaxed, inspired and happy to
assist me in drawing out the
best-possible poses and capturing
their personality traits. I relish
capturing the X factor of my coach
26 Coaching World
Select colors
and styles that
align with your
visual brand.
clients—the intriguing element
that captures the attention of their
potential clients.
During your shoot, remember
to relax with your chosen
photographer, as you both will
jump for joy and feel great
satisfaction when you find you’ve
been “listening to the music” and
creating some great images.
To keep yourself in the zone,
breathe, be, feel free to be funny,
stretch, shake it out, dance,
re-compose, listen, feel the
music, imagine, play … simply
remember that it’s all within you
to shine and lose any fear you
may have of being photographed.
Studio versus Outdoors: Studio
shots are a necessity in your
Brand U Portrait by Zahrina
Brand U Portrait by Zahrina
a lighthearted person, don’t be
afraid to let your photographer
know that you want him or her
to capture that. Most importantly,
if your gut tells you that you
need a certain kind of energy to
shine, choose a photographer
who exhibits that type of energy.
Less is best!
Too many accessories
can distract from
your message.
personal branding kit. There will
always be a need for a professional
PR image for the media with a
clean, white background.
Outdoor shots or those taken in
situ (for example, in a cafe or
work environment) are equally
necessary. These shots show a
different dimension of who you
are and what you do, affirming
what your personal branding
message is about.
Grooming: Makeup is a key
element to looking fresh and
vibrant within your personal
branding images; however, I
strongly believe that too much
makeup can be a distraction. If
you need help with this, make sure
your photographer has a makeup
artist you can use before the shoot.