CLICK TO TWEET:\r\n“If you want to know how people ... are\r\nfinding your website, you’ll need to dig\r\ninto the world of Web analytics.”\r\n\r\n• Shows the number of new visits\r\nper channel.\r\n\r\nThe behavior section:\r\n• Shows the bounce rate; i.e., the\r\nnumber of times a person visits\r\nonly one page on your website\r\nand leaves your website from\r\nthat same page by channel.\r\n• Shows the average number of\r\npages visited per visit by channel.\r\n• Shows the average visit duration\r\nby channel.\r\nThe conversion section:\r\n• Direct Traffic (people who\r\ntyped your website’s address\r\ninto their browser’s URL box)\r\n• Social Traffic (people who came\r\nto your website from social\r\nmedia platforms, such as\r\nFacebook or LinkedIn)\r\nAlso included in this report are the\r\nnine key metrics which form the\r\nAcquisition-Behavior-Conversion\r\n(ABC) cycle. In simple terms, this\r\nmeans that it will tell you which\r\nchannels are the most successful at\r\nattracting visitors to your website.\r\nThe acquisition section:\r\n• Shows the total number of visits\r\nper channel (e.g., the number of\r\nvisits from social, organic, etc.).\r\n• Shows the percentage of new\r\nvisits per channel.\r\n\r\n• Shows the goal conversion rate\r\n(more on this in a moment).\r\n• Shows the number of\r\ngoal completions.\r\n• Shows the value of\r\ngoal completions.\r\n\r\nGoal Tracking\r\n\r\nThe acquisition report is a fantastic\r\nresource, but only when you have\r\nthe time and expertise to configure\r\ngoals for your website.\r\nGoals could include anything from the\r\nnumber of visitors to your website’s\r\ntestimonial page to the number of\r\nsubscriptions to your newsletter. Even\r\nif your website’s only purpose is to\r\nreceive inquiries from prospective\r\nclients, you should still take the time\r\nto track and assign a value to this.\r\nGoogle provides instructions for\r\ndoing just that.\r\n\r\nPopular Content\r\n\r\nAll websites contain a variety of\r\ncontent. For example, you might\r\nhave pages that introduce people\r\nto your business, sell your passiveincome products or explain\r\nwhat differentiates you from\r\nyour competitors. You may also\r\nhave acquisition pages, such as a\r\n“Contact Me” page, with the sole\r\npurpose of connecting you with\r\nyour website’s visitors.\r\nGoogle Analytics’ Behavior > Site\r\nContent > All Pages report will\r\ncreate information about the mostpopular pages on your website, how\r\nmany unique page views each one\r\nhas received, the number of times\r\nthat page was an “entrance” (i.e.,\r\nthe number of times it was the first\r\npage people saw on your website)\r\nand much more. This report is\r\nespecially useful in determining\r\nwhat type of content is the most\r\neffective with your audience. You\r\ncan then use this information to\r\ntailor the content on your other\r\npages to be more effective.\r\nDetermining whether or not\r\nyou’re on the right path with\r\nyour online marketing may seem\r\ndaunting, but it’s real