Business Sense\r\nTracking Your Online Marketing Efforts\r\n\r\ninformation delivered straight to your\r\nemail inbox by using the free tool Google\r\nAnalytics. (Google has produced a how to guide with step-by-step instructions for\r\nscheduling and receiving reports via email.\r\nDownload the PDF.) With just a few\r\nreports, you can evaluate the effectiveness\r\nof your online marketing efforts.\r\n\r\nSo, you have your coaching\r\nbusiness’ website up and\r\nrunning and you’re ready\r\nto receive inquiries from\r\nprospective clients. Now what?\r\n\r\nHow are people finding your website?\r\nYour referral data can help you answer\r\nthis question.\r\n\r\nLaunching a website is a great start, and\r\npromoting it on social media can’t hurt\r\neither. However, if you want to know how\r\npeople—and how many people—are\r\nfinding your website, you need to dig into\r\nthe world of Web analytics. The good news\r\nis that you can have a plethora of valuable\r\n\r\nAcquisition\r\n\r\nGoogle Analytics’ acquisition report will tell\r\nyou, within a given time period, how many of\r\nyour visitors came from:\r\n• Organic Search (people who came to\r\nyour website from the organic listings\r\nin a search engine, such as Google)\r\n• Paid Search (people who came to\r\nyour website via paid listings in a\r\nsearch engine)\r\n\r\nMike van der Heijden\r\nMike works as SEO Director\r\nat Atomic Search, Australia’s\r\nleading enterprise search\r\nagency. He has more than\r\na decade of experience in\r\nconsulting for large blue-chip\r\nand Australian Securities\r\nExchange-listed companies on\r\ntheir online search and social\r\nstrategies. Connect with\r\nhim on LinkedIn.\r\n