Coaching World Issue 1: February 2012 | Page 6

Leadership Leadership D. Rock Neuroscience in Coaching Rock notes that because attention changes the brain, you should be careful of focusing too much on people’s emotions. This is a trap that coaches tend to fall into as emotions tend to be more negative. In Rock’s opinion, the ultimate goal of coaching is to help people become more adaptive. By being more adaptive, Rock means having the ability to respond in more creative ways to complex situations. It means having a wide range of responses: cognitive, emotional, physical, biological. The challenge to this is that according to neuroscience research, there is five times as much real estate for negative emotions in the brain than there is positive. It can then become really easy for both parties in a coaching relationship to spend too much time on the negative. “Having a wide range of responses requires very flexible thinking, continued Rock. “Flexible thinking requires having a brain that is deeply connected, or an integrated brain.” Rock admits that brain language isn’t for everyone. He notes that for some coaches it works to talk about things such as intuition, spirituality, and the last thing they want to do is bring science into it. However in Rock’s experience it is very beneficial in coaching relationships with high level executives to bring a much more rigorous, evidence based frame for explaining your methodology. Coming back full-circle, having a brain that is integrated stems from having a significant amount of language for mental experiences. When you have a wide range of specific language for your mental experiences, you have a lot of circuitry within your executive centers – the region of your brain that controls the whole brain. So put simply, the more language you have for mental experiences the more flexible you can be, and the more adaptive you can be. 6 Coaching World | February 2012 | www.coachfederation.org “There is so much value in explaining the brain simply and having coaches and clients truly understand how it works. Coaching at the core is about improving thinking. Coaches need to know how the brain works. If you going to try to improve the performance of a car you need to know how the engine works.” Research “Understanding the brain gives you a wide repertoire of language,” explains Rock. “Most coaches already are using brain language and probably using it quite successfully; possibly even unknowingly, when they talk about the amygdala hijack for example. But there is a much broader range of language available that can help you become more helpful as a leader and a coach.” With respect of his knowledge of the brain, Rock believes that all learning occurs in stages: Impasse, insight, action, and habit. Recognize an impasse and respect it. Generate insight. Get from Insight to action, and then from action to habit. While this process may seem like a laborious, difficult task Rock insists there are really good, simple brain based ways of moving from one stage to the next. Marketing “Coaches and leaders should instead focus more on where their clients or teams are going, not where they currently are or the feelings they have about it. Focus more on addressing, accepting, and helping people label their emotions, but then move immediately into creating the wiring people want, not the wiring people don’t have.” Benefits “Today’s neuroscience research shows that when you put specific words on your emotional states you then dampen down those emotional states. This is extremely relevant since a lot of time when you’re coaching people you are dealing with strong negative emotional states. Therefore the more language you have for internal states, not just emotions but other internal states, the better you are able to label them, use them, and be more adaptive.” Profiles “If you as a coach or leader truly understand the brain, you won’t get caught up in a lot of unnecessary side conversations and be able to focus in on what the client or team needs to do.”