By William Bergquist, Ph.D.
Courtesy of the Library of Professional Coaching
17 Coaching World | February 2012 | www.coachfederation.org
www.libraryofprofessionalcoaching.com
Research
Rachel has been an organizational coach for the past eight years, having served for many years
as Vice President of HR for a medium-sized high tech firm in the Twin Cities. She met Sam at
a Habitat for Humanities meeting several years ago. They struck up a casual friendship and
actually worked together in building a home over several weekends. During a lunch break, Sam
informed Rachel that he was serving as Vice President for Operations (COO) at a large hospital in
Minneapolis. Rachel let Sam know that she was an organizational coach and often was working
with high level leaders like Sam – and had great empathy for the challenges Sam is facing having
previously served herself in a C-suite role at an organization that was admitted much smaller than
Sam‘s hospital and in a different line of work. Rachel noted that Sam‘s job must be particularly
Marketing
A Case Study: Setting the Stage
An international coach and consultant, professor in
the fields of psychology, management and public
administration, author of more than 45 books, and president
of a graduate school of psychology. Dr. Bergquist consults
on and writes about personal, group, organizational and
societal transitions and transformations. His published work
ranges from the personal transitions of men and women in
their 50s and the struggles of men and women in recovering
from strokes to the experiences of freedom among the men
and women of Eastern Europe following the collapse of the
Soviet Union. In recent years, Bergquist has focused on the
processes of organizational coaching. He is coauthor with
Agnes Mura of Coachbook, co-founder of the International
Journal of Coaching in Organizations and co-founder of the
International Consortium for Coaching in Organizations. His
graduate school (The Professional School of Psychology:
www.psychology.edu) offers Master and Doctoral
degrees in both clinical and organizational psychology to
mature, accomplished adults.
Benefits
I have framed this status report around a fictitious (actually a hybrid) case study and have
identified numerous theorists and practitioners who have offered or potentially could offer
valuable assistance in the ongoing maturation of this endeavor. In most cases I ]