Coaching World Issue 1: February 2012 | Page 13

Leaders are taking coaching skills not only to the workplace, but they’re bringing those skills to the executive table. “The bottom line is people love coaching” says Patterson. 13 Coaching World | February 2012 | www.coachfederation.org BC Housing’s commitment to coaching has transformed the internal culture of the company. From the ways employees engage one another, to the ways they approach daily operational issues and in the pursuit of reaching their performance goals, coaching for performance has helped give them a healthier and more productive way of doing business. “Organizations change one conversation at a time,” says Julie Jones of Knightsbridge. “Coaching is an impetus for change that can provide individuals with a different way to interact. BC Housing stands out as one of the rare organizations that have found a way to do this by immersing and sustaining coaching into the way in which they lead and conduct business.” $750,000 invested in coaching 70% ROI 200+ graduates of LDP & Coach2Coach Winner, ICF Prism Award 2011 * 2009 to 2011 About Prism – In 2005, the global office of the ICF adopted the concept of the Prism Award developed by the Greater Toronto ICF Chapter. The prestigious International Prism Award recognizes organizations that have enhanced excellence and business achievement through their commitment to coaching as a leadership strategy. 2012 Nominations will open in March. Watch CoachFederation.org for more information. Research The organization continues to show high employee engagement scores and is ranked in the in the top quartile of benchmarked companies in North America. “Leaders are taking coaching skills not only to the workplace, but they’re bringing those skills to the executive table,” explained Ross. “They’re taking them to their peers, and they’re taking these skills to their personal lives. It’s an enriching experience. It’s good for our bottom line, and for our employees who access the program.” 15% of all positions filled internally Marketing Through the incorporation o