Leadership
< Watch BC Housing accept their 2011 Prism Award
BC Housing: Building Solid Foundations one leader at a time.
Headquarters: Burnaby, BC, Canada
Industry Sector: Housing
Number of Employees: 640
Annual Operating Budget: $764 million
Start date of coaching project: 2007
Nominating Coach: Julie Jones, PCC
11 Coaching World | February 2012 | www.coachfederation.org
The significant growth and development of BC Housing’s leadership talent, as well an impressive return on
investment of their Leadership Development Program, made them a perfect choice for the ICF International
Prism Award in 2011. The agency, along with Joey Restaurant Group (also of Canada), received the ICF’s
most prestigious award at the Annual International Conference in Las Vegas last September.
“We are honored to receive this award recognizing BC Housing’s commitment to providing development
opportunities for our employees,” said BC Housing CEO Shayne Ramsay. “As a public sector employer,
creating a coaching culture has been fundamental in helping us achieve organizational goals and support
our people as they carry out our social mandate. Our coaching program is designed to have long-term
impact, creating and maintaining both personal and organizational effectiveness.”
Research
Status of coaching project: Active and ongoing
BC Housing identified coaching as a powerful strategy to help attract, develop, and retain top employees.
They created a customized Leadership Development Program designed for everyone who manages or
supervises at least one person. The successful program is part of the organization’s all-encompassing
People Strategy, which has also grown to include its new Coach2Coach program.
Marketing
BC Housing also helps bring about improvements
in the quality of residential construction in B.C. and
helps strengthen consumer protection for buyers of
new homes.
It should come as no surprise then that they also know how to identify and develop leadership talent, and
rely on a coaching for performance culture to achieve effective results. BC Housing develops and manages
a wide range of subsidized housing across the large province of British Columbia, Canada. As a crown
corporation the agency partners with private and non-profit housing providers, as well as government
agencies, to develop affordable housing solutions for the homeless, at-risk individuals, Aboriginal people,
low income families, seniors and women and children fleeing violence.
Benefits
BC Housing develops, manages, and administers
a wide range of subsidized housing options and
partners with private and non-profit housing
providers, other levels of government, health
authorities, and community groups to increase
affordable housing options for British Columbians
in greatest need. Approximately 95,000 households
in British Columbia benefit from governmentsubsidized housing.
The executives at BC Housing understand that working in public housing is more about
communities and individuals than it is about bricks and mortar. They understand that the
key to providing a broad range of social housing for diverse population groups requires the
ability to foster a wide range of partnerships between the private and non-profit sectors,
and public institutions.
Profiles
About BC Housing