Coach & Player Magazine Summer 2017 - Page 26

At some point in the very near future, the world of sports and sports broadcasting is going to be drastically different. And The Schmo will be out in front of it. For those of you not in the know, Dave Schmulenson, former aspiring attorney and 2012 graduate of the University of Arizona is turning the world of sports entertainment upside down. With a dash of Rodney Dangerfield, the flare of former TNT broadcaster Craig Sager, and possibly even a few leather-bound books smelling of fresh mahogany from Ron Burgundy; Schmulenson, aka the Schmo, gives viewers 26 www.coachandplayer.com