Client Books Kitchen Things E-Brouchure - Page 19

PASSION AND PERFORMANCE At the heart of the Fisher & Paykel story are people looking for that little innovation that changes the everyday into something out of the ordinary. The Fisher & Paykel goal has always been to improve living through good design. In doing this, the company has developed a pioneering spirit and culture of curiosity that has challenged conventional appliance design to consistently deliver highly innovative products tailored to customer needs. Intelligent technology is a key component of every Fisher & Paykel appliance, be it the unique SmartDrive™ motor in the DishDrawer, the ActiveSmart™ cooling in Fisher & Paykel refrigerators, or the SmartDrive™ technology in the washing machines that senses and responds to each wash load. 18