SO, WHAT ARE THE NEW INSTAGRAM BUSINESS PROFILE FEATURES LIKE? Basically, the Instagram algorithm for business- es is mimicking the Facebook for Business idea of advertising to a local audience and getting the best bang for your buck. You can reach your tar- get audience and get exposure for your business for even a small ad spend. However, a lot of people would agree that the new Instagram algorithm for business is even more per- sonal than the Facebook algorithm that is already used by businesses worldwide. The difference is basically in the personal versus the public use. In short, the new Instagram update filters the advertised content according to two factors - engagement and interest. That way, when a user that you follow engages with the advertised content (likes it or follows it) - you automatically see that content higher in your feed. WHAT DOES THIS MEAN FOR MARKETERS? The best way to answer this question is simple. This new Instagram algorithm for businesses is like music to the ears of every marketer. More so, marketers see this content positioning as ex- tremely helpful when promoting on Instagram. So… What’s so great about it? Well, before this update, business profiles were hard to find on Instagram. The only way followers could engage with them was to click their web- site link in their profile. However, the all new Ins- tagram for Business comes with contact buttons that directly lead to the business’ email or phone - as well as its location on map. Whether you’re a seasoned Instagram pro or have never used Instagram before – This platform is here to stay and they’ve just made it even easier to promote your business.