Adds Business Profiles & What This Means for You Let’s face it - social media took the world by storm. And while it initially captured most of consumers, it also paved the way for the businesses to take part in the action too. And that is exactly what is happening on Insta- gram right now. As of April, this year, Instagram launched a completely new feature to the platform - the Instagram busi- ness profiles. And just like Facebook there will be a lot of advantages for businesses who embrace it sooner than later.