Clicks Internet Marketing Magazine for Small Business Clicks Magazine 32 | Page 5

4
Set Your time
Frame
Your rules should be clearly displayed
for everyone who enters the contest.
Make sure it’s clear that voting is only
part of the process, and that a judge or
panel of judges will determine the final
winner. Also, in the case of suspected
fraud scenarios (yes, it happens unfor-
tunately) - you have the right to choose
the winner.
Do you have an idea of how
long will your contest actually last?
One of the first things your audience
should know is the start and end date of
your contest.
The best-case scenarios for contests are
typically one day contests for products and
goods - and weekly or monthly contests
for more valuable prizes (ex. higher value
services, hotel stays, yearly prizes etc.)
5
create Your list
of rules
How will you choose the
winner? By random - or the
community votes?
6
determine who
can enter
If your local business
wants to increase the foot
traffic to your physical location,
you should know that specifying
an age requirement goes a long way
when you are establishing your contest
rules.