Clicks Internet Marketing Magazine for Small Business Clicks Magazine 32 - Page 15

WINNING THE DIRECT MAIL GAME These days, digital marketing seems to get all of the attention. That’s with good reason – no company can afford to skip it given how reliant on the internet consumers have become. But what if you’re missing an opportunity connect with clients in a new way? age is to update it, twist it, and make it feel brand new. Believe it or not, we’re talking about… direct mail! Printed marketing materials have a permanence and impact that simply can’t be matched by looking at a computer screen. When you hold a postcard or brochure in your hand, it connects you to a company in a way that an email can’t. That’s right – but this isn’t your grandfather’s direct mail, or even your older sister’s. The key to using direct mail effectively in this day and So how can you update your direct mailers and make them relevant? Keep reading to learn six ways to do it.