Reviews and Testimonials You already know that social proof in the form of customer reviews is important for every local business . For that reason , your site needs a review / testimonial page and a clearly stated policy that lets customers know what you will and won ’ t publish in terms of reviews .
A typical policy specifies that you will remove reviews that are profane , abusive , or threatening , as well as any that include personal information about the customer or a third party .
Contact Us Page You probably have this page too , but again , you need to make sure that it ’ s comprehensive . You need a complete NAP listing , a list of every possible way that customers can contact you ( phone , email , social media , online chat , etc .)
You should also include a map , detailed directions to your store , and photographs of the exterior . The more thorough this page is , the easier it will be for customers to find you .
Location-Specific Landing Pages If you have more than one location or service more than one geographical area , you should have a dedicated page for each one . That way , customers can find the precise information they need .
You may also want to add store finder location to your home page to make it as easy as possible for local customers in each area to find you .
Products / Services Your product or service page should be detailed and thorough . It should give descriptions of each item or service , including parameters and prices , and include high-quality images as well .
It may also be helpful here to include reviews or information that helps to differentiate you from your competitors in the area .
Other Pages In addition to the other items listed , your website needs to have :
» A FAQ page that answers the most common questions you receive and provides a mechanism for users to enter a question you haven ’ t addressed yet
» An About Us page to tell your company ’ s story and explain what makes you special
» A call to action on every page that makes it clear what you want users to do
A site that has all of these things will go a long way toward making you a geo-topical authority .
But Wait … There ’ s More Your quest to become a geo-topical authority doesn ’ t end with your website . In addition to doing what ’ s outlined above , you should claim your profile on all third-party review sites and check your NAP listings .
You should also create content that addresses helps potential customers answer questions and complete tasks . What do your customers want to do , know , find , or buy ? The more you do to answer those questions , the more likely it is that your company will be the geo-topical authority you want it to be .