Clicks Internet Marketing Magazine for Small Business Clicks Magazine 32 - Page 14

Reviews and Testimonials You already know that social proof in the form of customer reviews is important for every local business. For that reason, your site needs a re- view/testimonial page and a clearly stated policy that lets customers know what yo H[[۸&]X\[\\و]Y]˂H\X[XHXYY\][H[[[ݙHKBY]]\H٘[KX\]K܈X][[\[\[H][YH\ۘ[[ܛX][ۂX]H\Y\܈H\\K۝X\YB[HؘXH]H\YH]YZ[[HYYXZH\H]]8&\\Z[]K[HYYH\]HT\[H\و]\BXH^H]\Y\[۝X[BۙK[XZ[ X[YYXKۛ[H] ]ˊB[H[[[YHHX\ ]Z[Y\X[ۜ[\ܙK[ܘ\وH^\[܋H[ܙHܛY\YH\HX\Y\][H܈\Y\[[K][ۋTXYX[[Y\’Y[H]H[ܙH[ۙH][ۈ܈\XB[ܙH[ۙH[ܘ\X[\XK[H[]HHYX]YYH܈XXۙK]^K\Y\[[HX\H[ܛX][ۂ^HYY [HX^H[[YܙH[\][ۈž[\YHYHXZH]\X\H\XH܂[\Y\[XX\XH[[KX\X\–[\X܈\XHYH[H]Z[Y[ܛY ][]H\ܚ\[ۜقXX][H܈\XK[Y[\[Y]\˜[X\[[YBY \]X[]H[XY\\[ ]X^H[H[[\Hš[YH]Y]܈[ܛX][ۈ][YB\[X]H[HH[\\]]ܜ[H\XK\Y\’[Y][ۈH\][\\Y [\X]BYY]NHTHYH][\H[[[ۂ]Y\[ۜ[HXZ]H[ݚY\HYXKB\H܈\\[\H]Y\[ۈ[H][&]Y\YY][X]\YH[[\\[x&\BH[^Z[]XZ\[HXX[H[X[ۈۈ]\HYH]XZ\]X\][H[\\H]H]\[و\H[[Hۙ^H\XZ[[HH[]X[]]ܚ]K]Z]8)\x&\[ܙB[\]Y\XYHH[]X[]]ܚ]B\۸&][][\X]K[Y][ۈB[]8&\][YXݙK[H[Z[H[\ٚ[Hۈ[\ \\H]Y]]\[Xž[\T\[˂[H[[ܙX]H۝[]Y\\š[[X[\Y\[\]Y\[ۜ[\]H\ˈ][\\Y\[ۛ[ ܈^OH[ܙH[H˜[\H]Y\[ۜH[ܙHZ[H]\][\\[H[HH[]X[]]ܚ]B[H[]K